G/FORE Palm Beach Pop-Up Store
Visual identity of the first G/FORE pop-up retail store in Palm Beach, Florida.
For this project, I was responsible for the branding and visual identity of the first ever G/FORE pop-up retail store. I started with researching and designing a special logo, using a palm leaf graphic. The bright pink and cherry tomato colors used for the overall color palette comes from the 2020 Spring/Summer collection, which gives an energizing feel.
To keep on brand with the luxury aesthetic, the merchandising was kept minimal and clean to showcase the new collection. I designed window decals and the interior wallpaper that covered the entire interior walls.
Thinking about marketing for the launch of the store, I created decal stickers for the dressing room mirrors, so customers could post their outfits using the hashtag on social media.
Designed custom hats for the store opening.
